Effective Date: 10 July 2025
Last Reviewed: 10 July 2025
Better Health Labs, Inc., doing business as Measured (“Measured,” “we,” “our,” or “us”) respects your privacy. Because we partner with multiple physician entities, two legal regimes apply to your data:
Framework Overview
Framework | What it governs | Data “Controller” |
|---|---|---|
Part I – HIPAA Notice of Privacy Practices | All Protected Health Information (“PHI”) generated during clinical services — whether insurance-covered RD visits furnished by Bridge-affiliated groups or cash-pay MD/NP visits furnished by Measured-Affiliated groups | The treating medical group |
Part II – Consumer Privacy Policy | All personal information that is not PHI (“Non-PHI”), including web analytics, cookies, ad data, device IDs, and SMS opt-ins | Better Health Labs, Inc. |
Key Definitions
“Platform.” Measured’s websites, mobile apps, APIs, and digital channels.
“Bridge.” Cloud Health Medical Group, P.C. and state affiliates.
“Measured-Affiliated Medical Groups.” Coastal Care Medical Group entities in FL, CA, NJ.
All other capitalized terms have the meaning given in the Terms of Service.
Part I – HIPAA Notice
Measured-Affiliated Medical Groups have adopted Bridge’s HIPAA Notice verbatim. You may read or download it here.
The Notice explains your PHI rights — inspect/copy, amend, restrict, confidential comms, accounting of disclosures — and Bridge’s duties to safeguard PHI and notify you of breaches. If anything in Part II conflicts with the Notice, the Notice controls for PHI.
Part II – Consumer Privacy Policy (Non-PHI)
1. Age & Territory
The Platform is intended for U.S. residents age 18 or older and under the age of 65. We do not knowingly collect data from minors or individuals outside the United States; if we learn we have done so, we will delete it.
2. Categories of Non-PHI We Collect
Category | Examples | Source |
|---|---|---|
Identifiers | Name, email, phone, IP, device ID | Forms / device |
Commercial Data | Purchase history, last-4 card digits | Transactions |
Internet/Device Data | Pages viewed, clicks, session replay | Cookies / pixels |
Geolocation | City-level IP; GPS (opt-in) | Browser / device |
Inferences | Ad segments, weight-loss stage | Sentry, Mixpanel, AI |
Additional Data We Collect from Purchases
When you make a purchase or attempt to make a purchase through the Platform, we may also collect:
Name
Billing and shipping addresses
Payment method (e.g., credit card last-4 digits, expiration)
Email address
Phone number
We refer to this as Order Information, and we use it to fulfill transactions, confirm your order, contact you about billing or issues, and to help prevent fraud. Order Information is retained and treated as Non-PHI unless combined with clinical data.
3. How We Collect & Use Non-PHI
Forms, surveys, chat transcripts
Cookies, local storage, web beacons
Sentry (error logs, limited session replay)
Mixpanel (product analytics)
Device APIs you explicitly enable (camera, contacts, GPS)
Third-party partners (labs, pharmacies, insurers)
We use Non-PHI to: operate the Platform, personalize content, measure ads, process orders, send transactional emails/SMS, send marketing texts with your opt-in (§ 5), detect fraud, comply with law, and produce de-identified research datasets.
4. Tracking Tech & AI
Tool | Purpose | Opt-out |
|---|---|---|
Google Analytics 4 | Web traffic | Browser add-on |
Meta Pixel / CAPI | Ad targeting & measurement | Facebook Ad Settings |
Mixpanel | Feature usage & funnels | In-app “Do Not Track” |
Sentry | Error monitoring & limited replay | Disable cookies |
OpenAI GPT | On-device text classification; no re-train on your data | Email privacy@trymeasured.com |
Blocking cookies may impact single sign-on and cart persistence.
Do Not Track (DNT) Signals
Some browsers offer a “Do Not Track” signal that you can enable to express your preferences about online tracking. At this time, our Platform does not respond to DNT signals, and we may continue to collect analytics and usage information even if such a signal is received.
4A. Advertising Opt-Out Tools
If you receive personalized ads based on your interaction with our Platform, you may opt out through the links below:
Please note that opting out does not stop ads altogether — it prevents certain targeting based on your data.
5. SMS & TCPA Consent
If you tick “Yes, text me,” you consent to receive recurring autodialed marketing and transactional messages. Msg & data rates may apply. Reply STOP to cancel, HELP for help. Consent not required for purchase.
6. Disclosure of Non-PHI
Recipient Type | Purpose |
|---|---|
Infrastructure – AWS & GCP | Host servers, databases |
Email/SMS – Customer.io, Twilio | Notify you of labs, refills, promos |
Payment – Stripe, Braintree | Process transactions |
Analytics – Google, Meta, Mixpanel | Measure performance |
Labs & Pharmacies | Fulfill orders you authorize |
Successors | Merger/acquisition |
Law Enforcement | As required by subpoena or court order |
We do not sell personal data for money.
7. Your Privacy Rights
Residents of CA, CO, CT, VA, and UT may: know, access, correct, delete, and opt-out of “sharing” for cross-context ad targeting. Email privacy@trymeasured.com or use the “Do Not Sell/Share” footer link. We will verify your identity via email/SMS.
International Users (EU/UK)
If you are located in the European Union or United Kingdom, you may have the right to:
Access the personal information we hold about you
Correct or update inaccurate data
Request deletion of your personal data
Object to or restrict our processing in certain circumstances
Receive a portable copy of your information
To exercise these rights, please email privacy@trymeasured.com. We may verify your identity before fulfilling your request. Your data may be transferred to and processed in the United States, where data protection laws may differ from those in your country.
8. Data Security
We employ administrative, technical, and physical safeguards consistent with industry-standard frameworks (e.g., NIST 800-53 moderate). Measures include encryption in transit and at rest, multi-factor authentication for privileged users, and periodic security assessments. While no online service is 100% secure, we continuously monitor and improve our defenses.
9. Data Retention
We retain personal information only as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce contracts. When retention is no longer required, we securely delete or de-identify data.
10. Accessibility
Measured is actively working to improve the accessibility of the Platform. If you encounter a barrier, email careteam@trymeasured.com and we will make reasonable efforts to accommodate you.
11. Changes & Contact
Material changes will appear here and, where appropriate, be announced by email or in-app message.
Questions: privacy@trymeasured.com
Mail: 169 Madison Ave #2012, New York, NY 10016
